The Bridge Label

The Bridge Label, known previously as just “The Label,” was a student-run business on Mizzou’s campus. They sold student-made clothing via their Instagram profile @thebridgelabel. While working with The Label, I created transition graphics for the Instagram grid to announce new clothing drops, administered Follow Friday Instagram stories, tracked customer engagement with the page, and contributed a spread to their first ever look-book.

1) Instagram Feed Graphics

Photographer: Anne Tenkhoff

2) Instagram Story Graphics

Through my time at The Label, I created Instagram story graphics for a series posted every Friday called “Follow Friday, where The Label highlighted and connected with other small businesses that also operated and sold merchandise via Instagram or the Internet.

Instagram accounts featured: @poppydotco, @wearetumble

3) Look-book Interview Spread

As part of the creation of The Bridge Label’s first ever look-book, “The Primary Edition,” — based off of the brand’s first round clothing drop colors: red, yellow, and blue — I interviewed Mizzou design student alumni, and former merchandise contributor to The Label, Lovell Cox.