Bird Scooter Integrated Advertising Campaign | Fall 2018

In my “Introduction to Strategic Writing and Design” course, I had seven weeks to create a fully-integrated advertising campaign with two other teammates. Throughout those few weeks, the three of us successfully conceptualized and executed a campaign for Bird Scooters. We placed first among the 42 other teams in the semester-long course.

Account Executive & Social Media Strategist: Tori Foushee / Art Director & Designer: Hope Johnson / Copywriter: Kelli Jacobs

1) Creative Brief

2) Print Ad

3) Social Media + Website Rebrand

In this social media + website rebrand, our number one goal was to create a colorful, and cohesive look on all platforms for an increase in brand awareness user engagement.

4) Out-of-Home Ads

With our out-of-home ads, we wanted to target Bird’s direct competition: walkers, bike riders, bus riders, and drivers, all while still communicating our main idea that riding a Bird not only gets you from one place to another, but it’s a fun travel experience one doesn’t want to miss out on.